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Net Words: Creating High-Impact Online Copy
McGraw-Hill (
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Ebook |
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11.23 |
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available for download now. |
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"Revealed! Secrets of writing On-line copy that sells..."  |
Ever wanted to learn the differences between Direct marketing and e-marketing? Well, this book covers it all!An invaluable guide to achieving subtlety and a sense of amity in e-mails, web sites and e-newsletters. And what a relief to find it written in a manner that makes for easy reading! If you are interested in the subject, the book avoids flooding that interest out of you in a slurry of data... I did feel a little more detail could have been provided in a couple of the chapters, before remembering that this is a book about how you WRITE on-line, rather than how you GET words on-line. If youre tasked with writing copy, on-line, now... this is an ideal introduction to both the art and science Actually, it may well deserve that fifth star.
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